R/GA – eBay Kleinanzeigen Creative Brief

Das Briefing:

„Create a media neutral idea to promote eBay K’s CVP of opportunity and sustainability among young people in Germany to drive engagement and app installs. Showcase how this idea could be brought to life with a full-funnel digital-first approach. “

Mein Job als Strategin:

Entwicklung eines Creative Briefs auf Basis von primary und secondary research.