Business Punk – Lars Müller

Business Punk Dossier, Issue 01/21

Lars Müller is a serial entrepreneur from Wangen in the Allgäu. He founded his first start-up at 18, followed by his first nutritional supplement brand at 25, and entered the cannabis business at 28. But CBD products are so 2020 for him! The latest shit is called CBX.

Excerpt:

They say vacations spoil your character. But for Lars Müller, it laid the foundation for his future cannabis empire. Burned out after three years as managing director of his own agency, which he founded at the age of 22, Müller fled to Thailand for a few months in 2015 – and came back with a business plan ready to go. His goal: to penetrate the German nutritional supplements market with supplements that really work. Thus was born Solidmind, the brand that would later become the core of his listed investment company Synbiotic.

Lars Müller is a go-getter who goes by _leanlars on Instagram. His bio reads: “I ❤️ to build”. In Müller’s case, this is not a wild exaggeration or a vague hope like many others who try to manifest their start-up lifestyle on social media. It is demonstrably true.

Müller speaks in a quiet, deep voice. With his Corona man-bun and steel-grey eyes, he looks younger than his CV of several years of self-employment, CEO titles, failed start-ups and just as many successful start-ups would suggest. That’s because Müller is young – just 30, to be precise. He only became the youngest CEO of a European public company in November 2020. And even though Lean Lars now manages several companies and around 50 employees, he has retained the unpretentious demeanour of a techie. […]