{"id":2477,"date":"2021-03-24T11:34:33","date_gmt":"2021-03-24T11:34:33","guid":{"rendered":"https:\/\/byinsa.com\/portfolio\/business-punk-online-the-sustainability-lie-of-closely\/"},"modified":"2024-11-21T15:15:19","modified_gmt":"2024-11-21T15:15:19","slug":"business-punk-online-the-sustainability-lie-of-closely","status":"publish","type":"portfolio","link":"https:\/\/byinsa.com\/en\/portfolio\/business-punk-online-the-sustainability-lie-of-closely\/","title":{"rendered":"Business Punk Online &#8211; Closely&#8217;s sustainability lie"},"content":{"rendered":"<p>Pastel colours. Happy women of different ages and shapes, sometimes with children or tattoos, sometimes without. Influencers from outdoor sports and design &#8211; this is the brand identity of Closely, an underwear and sportswear brand from Sweden. The website talks a lot about freedom, body positivity and sustainability. But the more I look at Closely, the more suspicious I become of this pastel-coloured world. [&#8230;]<\/p>\n<p><a href=\"https:\/\/www.business-punk.com\/2021\/03\/closely-will-teil-der-loesung-sein-doch-das-ist-wenig-glaubwuerdig\/\">&gt;&gt;To the article<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos: Closely<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pastel colours. Happy women of different ages and shapes, sometimes with children or tattoos, sometimes without. Influencers from outdoor sports and design &#8211; this is the brand identity of Closely, an underwear and sportswear brand from Sweden. The website talks a lot about freedom, body positivity and sustainability. But the more I look at Closely, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2300,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[128],"class_list":["post-2477","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-comment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Punk Online - Closely&#039;s sustainability lie<\/title>\n<meta name=\"description\" content=\"The sustainability lie of Closely. The underwear and sportswear label Closely wants to be &quot;part of the solution&quot;. 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