{"id":2454,"date":"2023-09-14T14:08:55","date_gmt":"2023-09-14T14:08:55","guid":{"rendered":"https:\/\/byinsa.com\/portfolio\/heise-interview-with-alexander-brix-from-canva\/"},"modified":"2024-11-21T12:09:21","modified_gmt":"2024-11-21T12:09:21","slug":"heise-interview-with-alexander-brix-from-canva","status":"publish","type":"portfolio","link":"https:\/\/byinsa.com\/en\/portfolio\/heise-interview-with-alexander-brix-from-canva\/","title":{"rendered":"Heise: Interview with Alexander Brix from Canva"},"content":{"rendered":"<p>&#8220;Creativity will mean something different in the future,&#8221; says Alexander Brix, Country Manager at Canva and responsible for the German market. I spoke to him for Heise about the impact of generative AI on creativity. The occasion was a recently published study on the subject.<\/p>\n<p>&gt;&gt; Click here for the <a href=\"https:\/\/www.heise.de\/news\/Canva-Deutschland-Chef-Deutsche-sind-nicht-kreativ-und-lieben-deshalb-KI-9305217.html\">Heise article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Creativity will mean something different in the future,&#8221; says Alexander Brix, Country Manager at Canva and responsible for the German market. We spoke to him about the influence of generative AI on creativity. The occasion was a newly published study on the subject. Before joining Canva, Brix was COO of Viennese AI company Kaleido AI, which at the time offered automatic background removal for photos. In 2021, the company was acquired by Australian graphic design company Canva &#8211; and with it, Brix. Canva and AI Canva has been working with artificial intelligence for some time. In March 2023, the company launched its &#8220;Magic&#8221; series, whose tools allow users to edit photos and create new content with generative AI. These AI tools have been very well received in Germany. [&#8230;] Interestingly, Germans react much more strongly to AI news and feature releases than in other markets,&#8221; says Brix and immediately has an explanation: &#8220;Many Germans love efficiency. At the same time, they are not considered to be particularly creative. AI can fill the gaps here.&#8221;  <\/p>\n","protected":false},"author":2,"featured_media":2366,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[125],"class_list":["post-2454","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-interview-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heise: Interview with Alexander Brix from Canva - byinsa.com | Portfolio from Insa Schniedermeier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byinsa.com\/en\/portfolio\/heise-interview-with-alexander-brix-from-canva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heise: Interview with Alexander Brix from Canva - byinsa.com | Portfolio from Insa Schniedermeier\" \/>\n<meta property=\"og:description\" content=\"&quot;Creativity will mean something different in the future,&quot; says Alexander Brix, Country Manager at Canva and responsible for the German market. We spoke to him about the influence of generative AI on creativity. The occasion was a newly published study on the subject. Before joining Canva, Brix was COO of Viennese AI company Kaleido AI, which at the time offered automatic background removal for photos. In 2021, the company was acquired by Australian graphic design company Canva - and with it, Brix. Canva and AI Canva has been working with artificial intelligence for some time. In March 2023, the company launched its &quot;Magic&quot; series, whose tools allow users to edit photos and create new content with generative AI. These AI tools have been very well received in Germany. [...] Interestingly, Germans react much more strongly to AI news and feature releases than in other markets,&quot; says Brix and immediately has an explanation: &quot;Many Germans love efficiency. At the same time, they are not considered to be particularly creative. 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