Concept & Realisation: Business Punk Category – FAIL

Conception, pitch and realisation of a new magazine category in the Business Punk “Briefing” section (from 21.01.). My idea behind Business Punk “Fails” was not only to tell successful business stories, but also to take a look at previous stumbling blocks of founders, makers and creatives to normalise failure with a wink. Each story comes with a lesson, so that others can learn from it.