Business Punk Category – FAIL

Conception, pitch and implementation of a new magazine category in the Business Punk “Briefing” section (from 01/21). My idea behind the Business Punk “Fails” was not only to tell successful business stories, but also to take a look at previous stumbling blocks of founders, makers and creatives in order to normalize failure with a wink. Each story comes with a learning so that others can also learn from it.