Hi, I'm Insa.

Editor, presenter and communications strategist.
100% remote. Based in Paris.

About

Insa Schniedermeier is a German freelance journalist, presenter and communications strategist based in Paris. She helps start-ups and venture capitalists with their public relations and reputation management. Before becoming a freelancer, Insa studied business administration in Munich and spent several years as a full-time business and tech journalist for t3n magazine and Business Punk in Berlin. For her work, Insa was named “Top Tech Journalist 2023” by Piabo and Deutsche Startups.

Services

Insa’s services include “classic” PR in German and English (writing press releases, contacting relevant journalists) as well as personal branding, ghostwriting for magazines and newspapers and placing founders and CEOs on podcasts or event stages. Her references are among others: The People Branding Company, Cosmyc Partners, 10x Founders, Vorwerk Ventures, Codesphere, WorkerHero, VIDAR Sport and PARTECH.

Testimonials

“Insa’s media outreach skills helped us land features in top industry publications, which directly contributed to a boost in brand awareness. I highly recommend Insa for any startup looking to elevate their PR efforts.” – Steven Miller, WorkerHero

“What impressed me most about working with Insa was her ability to understand our product – and to really get me. Many journalists have failed to do both in the past.” – Elias Schneider, Codesphere

“Working with Insa on my personal branding has been nothing but a great experience. She managed to get me a Community Voice badge and doubled my reach from 4,000 to 8,000 followers in 6 months!” – Lea M., Founder

CV

Professional experience

  • Since 07/2023: Freelance journalist and content strategist, Paris/remote
  • Since 08/2017: Founder and Chief Storyteller of www.PrettyPrettyWell.com, Berlin/remote
  • 11/2021 – 06/2023: Editor and Head of Startups & Economy, t3n Magazine, remote
  • 07/2020-05/2021: Editor Crossmedia, Business Punk, Berlin
  • 08/2017-06/2020: Freelance journalist and content strategist, Berlin
  • 11/2017-07/2019: Project Manager Social Media (part-time), rpm Gesellschaft für Kommunikation mbH, Berlin
  • 04/2016-06/2017: Senior Associate Marketing Strategy & Analysis, Publicis Sapient, Berlin / Cologne
  • 08/2015-03/2016: Associate Marketing Strategy & Analysis, Publicis Sapient, Cologne
  • 08/2012-07/2014: Junior Brand Manager, Danone GmbH, Haar near Munich
  • 02/2012-07/2012: Intern Brand Management, Danone GmbH, Haar near Munich
  • 03/2010-04/2010: Intern at the European Parliament, Brussels
  • 08/2008-09/2008: Local Assistant at the Olympic and Paralympic Games, ARD Erstes Deutsches Fernsehen, Beijing

Further training

  • 2023/24: Hamburg Media School / META, Media Innovation Program
  • 2020/21: Udacity / Bertelsmann Technology Scholarship, AI track
  • 2020: Berlin School of Journalism, advanced training in journalistic forms of presentation
  • 2018: Yoga Teacher 200h (Yoga Alliance certified training)

Education

  • 2014-2016: M. Sc. product design and process development (1.0 / A), TH Köln / Köln International School of Design
  • 2007-2011: B. Sc. Business Administration (2,1 / B), Ludwig-Maximilians-University Munich / Université Libre de Bruxelles
  • 2006: Abitur (1.9), Humboldt-Gymnasium, Vaterstetten near Munich